Interview for
G Gate Media

13.11.2024
Interview
In an interview with G Gate Media, Alisa, GameBeat's HR Manager, shares her insights into the unique challenges of building an HR brand in the dynamic iGaming industry. She highlights GameBeat's commitment to nurturing a professional team and an inspiring corporate culture where every employee feels valued and supported. We will share the main topics discussed in the interview:

Defining an HR Brand
For GameBeat, an HR brand shapes the company's image both for current employees and potential candidates. Alisa underscores the importance of a well-rounded HR strategy with an external and internal focus: "A strong HR brand helps us attract and retain top talent, boosts loyalty, and reflects our values. It unites like-minded people who contribute to our shared success."

Navigating iGaming's Unique Challenges
One of the industry's main challenges is the societal perception surrounding iGaming. Alisa explains, "People often hold biases against online gaming and betting, so we prioritize promoting a positive image of social responsibility and legal compliance." She also stresses that adapting HR processes to keep pace with the fast-evolving iGaming industry is key to remaining competitive.

Adapting to Talent Shortages
While she stops short of calling it a "talent crisis," Alisa acknowledges that finding experienced professionals in iGaming can be challenging. GameBeat's approach is to be flexible and creative, adapting recruitment strategies to the specifics of each role. "For roles like international lawyers, we often shift tactics from direct recruitment to networking at industry events. Flexibility is essential in a high-demand market," she explains.

Building a Culture of Transparency and Trust
GameBeat's corporate culture emphasizes transparency and a healthy work environment. Employees are given a clear picture of their tasks, goals, and evaluation methods from the outset. Alisa emphasizes the importance of constructive feedback: "We prioritize a constructive feedback culture over harsh criticism. Our team thrives on open, eco-friendly communication."

Supportive Benefits and Professional Growth
GameBeat's HR brand is also committed to professional growth and well-being. From covering language and professional courses to offering extensive relocation assistance for employees and their families, GameBeat invests in its team's development and satisfaction. "Our benefits are more than perks—a reflection of our dedication to supporting our people at every stage of their journey with us," Alisa says. GameBeat also provides top-notch healthcare and organizes regular team-building events, reinforcing the sense of camaraderie and shared purpose within the team.

Structured Onboarding for Smooth Transitions
Alisa considers onboarding one of GameBeat's core HR strengths, explaining that each new hire has a personalized plan and regular check-ins. She believes a successful onboarding process depends on HR and the entire team's support. "We aim to make every new employee feel supported from day one, knowing they have the backing of their entire team."

Read the full interview with GameBeat following the link.